Bridleway Equestrian was created by a group of independent retailers from across the country in order to develop an exclusive range of quality equestrian goods. The collection focuses on key items, and will expand to become a complete range of equipment and clothing for horse and rider. The independent retailer is the lifeblood of the consumer equestrian market, more often than not family owned, able to offer free advice and a wide choice of product. Bridleway products are only available from independent retailers as these people have something special and that’s knowledge. Knowledge of the market, the product and the customer and this is something that the Bridleway retail partners feel will be key to the brand’s success.